This is not the first time Pepsi has used AR technologies in its marketing campaigns. Another action with a bus shelter Pepsi Max, which shot in 2014 and is still considered one of the most creative.
Waiting for a bus to arrive can become funny or not. Pepsi decided to bring some surprises to a London bus shelter to make waiting a bit more interesting. For its latest ad campaign, Pepsi Max used augmented reality to turn a bus shelter's wall into a fake window that appeared to show flying saucers, an attacking robot, and a loose tiger — among other unlikely subjects — making their way down the street. Pepsi doesn't say exactly what it used to make the illusion happen, but it appears to have relied primarily on a camera outside the shelter that let it capture people and vehicles on the street.