Multiplayer AR is a markerless augmented reality application for more convenient promotions and stronger sales. It extends what a presentation can do: your representative and several customers interact with the same product at the same time. Your sales manager demonstrates the object with all its options to a number of buyers on their phones or tablets, keeping their attention far better than PowerPoint slides or POS materials.
The problem: showing heavy, outsized machinery, vehicles or even an airplane to customers means certificates, regulations, transport, duties and a lot of time. The solution: a digital model in a mobile app. The presenter rotates and zooms the model, changes colours, highlights parts and triggers pop-ups, and every participant sees the same thing on their own device.
Use cases: real estate AR tours, education, construction and heavy machinery, art and entertainment, health care, automotive.
Advantages: no physical object needed in the showroom; a full-scale or reduced replica; early prototypes can be presented before they are built; all participants explore the product together.
Technology: Unity3D, ARKit. Target devices: iPhone, iPad.