Australian agribusinesses are very interested in an exciting technology. In July 2019, they hosted the huge Australian Ag Immersive Technology. One of the participants turned the bus into a Beef Bus
virtual reality experience. The experience of immersion in beef was funded by Meat and Livestock Australia (MLA), which is engaged in marketing and research in the red meat industry.
Students climb aboard the bus and put on their virtual reality headsets to see how beef is made from the corral onto a plate.
Technology should be utilized in order to keep the up-and-coming generation engaged.