Your XR idea #4

How Virtual and Augmented Reality technologies improve Agriculture

How do immersive technologies raise the agriculture industry

Sept. 24, 2019
Read time 5 min

Agriculture today

The agriculture industry is one of the fundamental components of the modern economy of any developed state. How successfully it works, the more prospects for GDP growth, as well as efficiency from market relations. We will discuss several options about how advanced technologies can help you in setting up communications, as well as how you can use them in the implementation of products.
Many enterprises and agricultural companies, in addition to the cost of land, taxes and other things, also faced problems of their own expansion and distribution of their products. In the local market, they have their own plantations, their own production, their sales representatives and established relations. But when it comes to exporting to another country or entering the international market without well-established distribution and the necessary number of customers, the company may suffer serious losses.

The company should also raise the interest in its products and win the competition from local businesses. It is especially important if your products aren't special and unique on the market. World export enables companies not only increase capital but also raise the status of their brand.

Moreover, export and sales are not the only things we would like to discuss. The agricultural services market also constantly needs qualified employees. Farmers don't become professionals from the first days of their work! Several production cycles and crops must pass in order to become clearly known and understand all the subtleties of their business. For example, growing crops is constant experimentation with environmental changes, techniques, and breeding of individual varieties.

Violation of cultivation technology can adversely affect the crop and bring losses. The movement of the commodity market, the availability of capital, the payback of cash flows - all this is similar to investing in real estate or stock markets and has many risks! Therefore, farmers do one thing, grow 1 maximum of 2 crops, produce one type of product, use the same fertilizers. Those who are trying to expand their capabilities are trying to compensate for the lack of knowledge by finding experienced farmers who have tried a lot. They hope this will be their best decision.
Seed and fertilizer distributors also have to constantly compete. Find benefits, give a lower price, etc. Each of the participants has their own methods, technologies, and tasks. But there is one trend to which everyone sooner or later comes - process automation and technology upgrading.

More and more manual work is performed by technology for us - increasing the level of productivity. We trust technology more and more and see a noticeable increase in production, and therefore improve financial performance.

No more need to do dirty hard work right on the spot.

For example, this excavator operator showed how he is digging a deep hole in South Korea, while he himself is in Germany. Imagine how with such technology agriculture can be developed in the United States, Netherlands, France, Spain or even Japan?
The equipment is controlled completely remotely. The operator has access to all functions, the levers located around repeat the controls of a real excavator.

Based on this, we can make a logical conclusion that investing in technology will allow us to successfully solve the tasks assigned to them. Simon Pearson, a professor of agri-food technology at Lincoln University, also notes the problem of labor shortages in the world. That innovations are not new for the agrarian and the demand is only growing. The constant introduction of special sensors, data analysis, and the use of autonomous technology will create a whole system that promotes active growth in productivity and production.

However, the full automation and implementation of robots are quite expensive and far from affordable for ordinary farmers, but also for large enterprises. While special robots are at the stage of their development, the problem of personnel and the lack of experience must be solved now.

The funny thing is that if you open any top on mobile or board games there will definitely be some kind of farmer simulator. This confirms people's interest in farming as such. Perhaps if the training in this profession is done in a game style, the number of specialists in the market will increase.

The use of immersive technologies can not only realize this idea but also teach that necessary experience as soon as possible. After all, the use of virtual reality can recreate any environment and conditions, as well as display the result much faster.

Virtual technologies used to develop agricultural science and technology advancement will allow farmers to better understand and master the advanced methods of agricultural land management. Making the learning process more and more intuitive, vivid image, which significantly increases the effectiveness of training and increases their educational interest.

Using advanced technologies can also help you establish communications when selling products.

Buying several headsets and written software will maximize the benefits. Use both a training simulator and a virtual tour presentation. Demonstrate the best qualities of your product to the buyer on what plantations and how it was grown or produced.
Hazelnut viewing in virtual reality
hazelnut flavor, additives, product composition
In addition to virtual reality, there are already practical cases of companies with augmented reality. So, the Swedish agricultural machinery brand Väderstad offers one of its applications.
vaderstad ar app agriculture
Its main task, using triggers, is to explain to users how their equipment and devices work.

For example, an operator can quickly check how the Väderstad Tempo seed drill works or how to change the roller in the metering system.

Proper education, resource optimization, and effective using

According to the Food and Agriculture Organization of the United Nations, one of the priorities by 2030 is the following:

- Creation of mechanisms and institutions for the elaboration and expansion of international norms, standards, and data for partnership between countries;

- To increase the exclusivity and stability of production to external influences;

- The development of small farms and the diversification of the workforce, which moves to cities;

- Creating a systems approach: ecosystem and proper education;
Food and Agriculture Organization report zero hunger
We have already mentioned that the use of experience in virtual and augmented reality makes learning accessible and effective. The integration of modern technologies in the learning process attracts future specialists in this industry.

Suppliers of raw materials and equipment thanks to Virtual and Augmented Reality.
VR farming simulator, tractor
AR application for Microsoft Hololens

Virtual reality improves how agriculturists do their business

Australian agribusinesses are very interested in an exciting technology. In July 2019, they hosted the huge Australian Ag Immersive Technology. One of the participants turned the bus into a Beef Bus virtual reality experience. The experience of immersion in beef was funded by Meat and Livestock Australia (MLA), which is engaged in marketing and research in the red meat industry.

Students climb aboard the bus and put on their virtual reality headsets to see how beef is made from the corral onto a plate.

Technology should be utilized in order to keep the up-and-coming generation engaged.

children sitting on the bus and watching in VR headset
VR/AR and machine learning has given us a fabulous format to be able to build an incredible generation of professionals and industry growth.
Written by Vladimir Fedorenko
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